Poppins is CWC’s primary brand typeface.

Use Poppins Bold for titles, headings and other prominent text. Use Poppins Light for body copy. Other weights within the Poppins family may be used selectively when additional emphasis or hierarchy is needed.

Microsoft Office & Editable Documents

For Word, PowerPoint and other documents that will be edited by employees across the company, Aptos is the approved alternative when Poppins is not available to all users.

Use Aptos Bold for titles and headings and Aptos Light for body copy. Aptos Regular or SemiBold may be used when additional weight is needed for readability, labels, tables or emphasis.

Poppins should continue to be used for Marketing-controlled materials and final files distributed as PDFs or other non-editable formats. Do not substitute another font in branded materials without approval from Marketing.